About
R(ad)dle is a new, unique form of advertising. Whilst traditional adverts ram products down the throats of unwilling members of the public, R(ad)dle is consensual and intellectually engaging. Our adverts are puzzles. They are based on literature, philosophy, science and the arts. We create bespoke videos for our clients, wrapping their product up in a complex riddle surrounded by red herrings. If our viewers decode the videos, they win the product. The riddles frustrate the viewer. They lodge themselves and the product they are advertising in the viewer’s head. We will upload a new riddle every week and allow two weeks for the viewers to solve them. Our users will be placed on a nationwide leaderboard, which will be split into several catagories: nationwide, Facebook friends, university and/or the business they work for. To improve their ranking, viewers can visit the “Relic” section, which consists of expired videos for them to answer.